ASPU Marketing Students Scientific Visit to Amana Foods Company

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Saturday, 9 Jan, 2021

ASPU first-year marketing students held scientific trip to Amana Foods (the food products company Hana - Bavaria - Laziza - Al-Bustan) to be acquainted with the company marketing department . The students were accompanied by head of the marketing department Dr. Marwa al-Issa and Dr. Samer al-Hamwi, and the visit was held in cooperation with the Syrian marketing association , represented by head  of marketing and public relations Mohammad al-Khatib .

During the meeting which was organized NUSS branch,  an introductory video about the company was shown and a dialogue was held with the company’s marketing director Ahmed Saradar, who explained the effective role of marketing in local and international market and in the company and how to divide the market and the target segments of the company in an interactive manner with students.

Then the visiting students toured the company laboratories and the quality assurance department to learn about their work mechanism.

Then a questionnaire was given by the company to identify the students ’evaluation of its provided program.

ASPU thanks the company’s staff, headed by Dr. Saradar, for the warm reception and hospitality offered to its students.
 



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